MKTG 361 - Marketing Management 3 s.h.

This is the capstone course for the Marketing concentration. The analysis of marketing problems and programs from the viewpoint of the high-level marketing executive. Emphasis upon the building of integrated marketing programs, including the significance of products, pricing, promotion, and marketing strategy. The contributions of marketing research and new analytical tools are also included. A-E Only.
Prerequisite(s): JrS; MKTG 261 , ACCT 100 , (ECON 110 or ECON 111 ), two of the following MKTG 360 , MKTG 362 , MKTG 363 , MKTG 364 , or MKTG 366 , all with a grade of “C” or better, and a major in PACC, BSEC, or ECON.