MKTG 362 - Marketing Research 3 s.h.

The study of the nature and application of marketing research. Topics include problem formulation, research and sample design, questionnaire construction and behavioral and multivariate analysis. Emphasis will be placed on providing a sound theoretical background in the area of marketing research. Case study format. A-E Only.
Prerequisite(s): JrS; (ECON 110 or ECON 111 ), MKTG 261 both with a grade of “C” or better, (STAT 101 or PSYC 110), and a major in PACC, BSEC, or ECON.