Dec 26, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 366 - International Marketing 3 s.h.


A managerial view of the marketing process as it applies to the international field. Topics include: significance of international trade, international marketing position of the U.S., analysis of foreign markets, organization and administration of international marketing, and special topics. A-E Only.
Prerequisite(s): JrS; MKTG 261 , ECON 110  (or ECON 111  and ECON 112 ) all with a grade of “C” or better and a major in PACC, BSEC, or ECON.