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Dec 26, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 364 - Consumer Behavior 3 s.h.
Building on theories and empirical evidence from multiple disciplines including microeconomics, psychology, and sociology, this course is an in-depth analysis of consumer motivation, attitude formation, information search, decision-making and consumption behavior. Marketing applications are abundantly discussed. A-E Only.
Prerequisite(s): JrS (ECON 110 or ECON 111 ) and MKTG 261 ”C” or better; and a major in PACC, BSEC, or ECON.
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