This is a course with a management point of view that examines the role of advertising in the marketing mix, and the media selection process, along with the development of copy strategy, and the production of advertisements. A-E Only. Prerequisite(s):JrS; (ECON 110 or ECON 111), MKTG 261 both with a grade of “C” or better, and a major in PACC, BSEC, or ECON.
