Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 363 - Advertising Management 3 s.h.


This is a course with a management point of view that examines the role of advertising in the marketing mix, and the media selection process, along with the development of copy strategy, and the production of advertisements. A-E Only.
Prerequisite(s): JrS; (ECON 110  or ECON 111 ), MKTG 261  both with a grade of “C” or better, and a major in PACC, BSEC, or ECON.