MUSC 4518 - Music Marketing and Merchandising 3 s.h.

A study of consumer behavior in response to various marketing and merchandising techniques. Included in the study will be the effects of business organization, ethics, perception of value, advertising, communications skills, store design, methods of display, color, shapes and sound in the music products environment. A-E Only. Offered Fall and Spring.
Prerequisite(s): JrS and MUSC 1508 .