MKTG 3364 - Consumer Behavior 3 s.h.

Building on theories and empirical evidence from multiple disciplines including microeconomics, psychology, and sociology, this course is an in-depth analysis of consumer motivation, attitude formation, information search, decision-making and consumption behavior. Marketing applications are abundantly discussed. A-E Only.
Prerequisite(s): JrS; (ECON 1110 or ECON 1111 ) and MKTG 2261 ”C” or better; and a major in PACC, BSAD, BSEC, or ECON.