This is a course with a management point of view that examines the role of advertising in the marketing mix, and the media selection process, along with the development of copy strategy, and the production of advertisements. A-E Only. Prerequisite(s):JrS; (ECON 1110 or ECON 1111), MKTG 2261 both with a grade of “C” or better, and a major in PACC, BSAD, BSEC, or ECON.
