FASH 3210 - Fashion Retail Management 3 s.h.

This course explores the competitive and legal environment within which fashion retail stores operate. This course also examines the planning and management of the fashion retail store including marketing strategy, trade area analysis, financial planning, and retail location. Specific aspects of fashion retail management including creating atmosphere, communicating with customers, selling, managing services, store layout and design, managing human resources, and retail systems are examined as well. A-E Only.
Prerequisite(s): FASH 1100 ; HUEC 2100 ; and FASH 1200 or FASH 1300 .