MUSC 3508 - Contemporary Issues in the Music Industry 3 s.h.

A study of how contemporary issues in the music and entertainment industry are affected by intellectual property law and business traditions. The marketing and merchandising of creative product are discussed, including artist representation, record promotion, distribution and retailing, publishing and the use of broadcast media. Pass/Fail Option. Offered Fall and Spring.
LA
Prerequisite(s): MUSC 1508 .