MKTG 4890 - Marketing Management 3 s.h.

This is the capstone course for the Marketing concentration. The analysis of marketing problems and programs from the viewpoint of the high-level marketing executive. Emphasis upon the building of integrated marketing programs, including the significance of products, pricing, promotion, and marketing strategy. The contributions of marketing research and new analytical tools are also included. A-E Only.
Prerequisite(s): JrS; MKTG 2261 , ACCT 2100 , (ECON 1110 or ECON 1111 ), two of the following: MKTG 3360 , MKTG 3362 , MKTG 3363 , MKTG 3364 , MKTG 3366 , or MKTG 3368 , all with a grade of “C” or better, and a major in PACC, BSAD, BSEC, or ECON.