HUEC 210 - Retail Management 3 s.h.

This course explores the competitive and legal environment within which retail stores operate. This course also examines the planning and management of the retail store including marketing strategy, trade area analysis, financial planning, and retail location. Specific aspects of retail management including creating atmosphere, communicating with customers, selling, managing services, store layout and design, managing human resources, and retail systems is examined as well. Pass/Fail Option.
Prerequisite(s): ECON 110 or ECON 111 .