Marketing, B.S.

Study Within the Major Field: 54 s.h.

• ACCT 2100 - Financial Accounting 3 s.h.
• ACCT 2122 - Managerial Accounting 3 s.h.
• ECON 1111 - Principles of Microeconomics 3 s.h.
• ECON 1112 - Principles of Macroeconomics 3 s.h.
• FINC 3231 - Corporation Finance 3 s.h.
• LAW 2222 - Legal Environment of Business 3 s.h.
• MGMT 2241 - Fundamentals of Management 3 s.h.
• MGMT 3343 - Organizational Behavior 3 s.h.
• MGMT 3350 - Business Analytics 3 s.h.
• MGMT 3354 - Corporate Social Responsibility 3 s.h.
• MGMT 4990 - Strategic Management 3 s.h.
• MIS 3351 - Management Information Systems 3 s.h.
• MKTG 2261 - Fundamentals of Marketing 3 s.h.
• MKTG 3362 - Marketing Research 3 s.h.
• MKTG 3364 - Consumer Behavior 3 s.h.
• MKTG 4890 - Marketing Management 3 s.h.

• Select two courses from the following: 

• MKTG 3360 - Sales and Sales Management 3 s.h.
• MKTG 3363 - Advertising Management 3 s.h.
• MKTG 3366 - International Marketing 3 s.h.
• MKTG 3368 - Digital Marketing 3 s.h.

Courses in Related Areas: 16 s.h.

• COMM 1100 - Introduction to Communication 3 s.h.

• or

• COMM 1400 - Public Speaking 3 s.h.

• or

• COMM 2300 - Small Group Communication 3 s.h.

• or

• COMM 3400 - Argumentation 3 s.h.

•  

• COMP 1000 - Composition 3 s.h.
• CSCI 1000 - Introduction to Computing Technology 3 s.h.

•  

• MATH 1050 - Pre-calculus 4 s.h.

• or

• MATH 2230 - Calculus I 4 s.h.

•  

• STAT 1010 - Introduction to Statistics 3 s.h.

Note:

*Must be taken in residence

Restrictions: Advancement in the major is based upon maintaining satisfactory performance.

Each course which is a prerequisite for another course in the major must have a grade of “C” or better attained before taking the course for which it is a prerequisite.

The overall major GPA requirement of 2.0 must be maintained for graduation.