Jun 09, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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SPMT 2235 - Marketing in Sports 3 s.h.

This course provides an overview of the principles and practices of marketing in the sport industry. Topics include sport marketing planning, market segmentation and identification of target market, sport marketing mix, and sponsorship. A-E Only. Offered annually.


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