Jun 15, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3368 - Digital Marketing 3 s.h.

The increased consumption of digital technologies has led to a dramatic increase in the amount of time and money consumers spend online. As a result, it is becoming crucial for marketers to develop a digital marketing strategy to build meaningful customer relationships. This course provides an introduction to various digital marketing strategies, including search engine optimization, search ads, email marketing, google analytics, and participating in social media. The course provides students with insights into how profitable digital marketing strategies can be created and managed. In doing so, students will learn how to develop effective digital marketing strategies that connect with consumers. A-E Only. Offered once a year.
Prerequisite(s): JrS, ECON 1110  or ECON 1111 , and MKTG 2261  all with a grade of “C” or better, and a major in PACC, BSAD, or BSEC.