Dec 03, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

SPMT 2235 - Sport Marketing 3 s.h.


This course provides an overview of the principles and practices of marketing in the sport industry. Topics include sport marketing planning, market segmentation and identification of target market, sport marketing mix, and sponsorship. A-E Only. Offered annually.