SPMT 2215 - Sport Promotion and Sales 3 s.h.

The purpose of this course is to promote critical examination of theory and practical application regarding sales and promotion in sports. With the development of an understanding of foundational concepts, students will be challenged to examine theories in sales and promotions in order to better understand consumers. An emphasis will be placed on the sales force/marketing tactics along with real life experiences. A-E Only. Offered annually.

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