MKTG 3362 - Marketing Research 3 s.h.

The study of the nature and application of marketing research. Topics include problem formulation, research and sample design, questionnaire construction and behavioral and multivariate analysis. Emphasis will be placed on providing a sound theoretical background in the area of marketing research. Case study format. A-E Only.
Prerequisite(s): JrS; (ECON 1110 or ECON 1111 ), MKTG 2261 both with a grade of “C” or better, STAT 1010 , and a major in PACC, BSAD, BSEC, or ECON.