FASH 323 - Fashion Promotion 3 s.h.

A study of contemporary promotional techniques used in the clothing and textile industry. Topics include promotion planning, market research, trends, consumer decision making, publicity, advertising, visual merchandising, special events, project management, and measuring financial results. A-E Only. Offered yearly.
Prerequisite(s): FASH 120 and FASH 123 and CONS 150 .