Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 362 - Marketing Research 3 s.h.


The study of the nature and application of marketing research. Topics include problem formulation, research and sample design, questionnaire construction and behavioral and multivariate analysis. Emphasis will be placed on providing a sound theoretical background in the area of marketing research. Case study format. A-E Only.
Prerequisite(s): JrS; (ECON 110  or ECON 111 ), MKTG 261  both with a grade of “C” or better, (STAT 101  or PSYC 110), and a major in PACC, BSEC, or ECON.