MKTG 261 - Fundamentals of Marketing 3 s.h.

This introductory marketing course is primarily organized around the four elements of marketing strategies: product, price, place (distribution) and promotion. The course also covers marketing research methods, customer behavior, segmentation, targeting, and global marketing. A-E Only. Offered Fall and Spring.
Prerequisite(s): SoS and ECON 110 or ECON 111 ”C” or better.

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