COMM 234 - Advertising Strategy and Planning 3 s.h.

This course is designed to give students the knowledge and skills of the strategic planning process required to develop a successful advertising and/or integrated marketing communications (IMC) campaign. Students will become familiar with the foundations of creative strategy and planning. A-E only. Offered Irregularly.
Prerequisite(s): SoS and 3 s.h. in COMM.