Jan 28, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

PHED 250 - Sport Marketing 3 s.h.

This course provides an overview of the principles and practices of marketing in the sport industry. Topics include sport marketing planning, market segmentation and identification of target market, sport marketing mix, and sponsorship. A-E only. Offered annually.
Prerequisite(s): PHED 102 .