FASH 323 - Promotional Techniques in the Apparel Industry 3 s.h.

Study of promotional techniques used in the apparel field with special emphasis on non-personal promotions, i.e., publicity, advertising, displaying, and special events. Characteristics of consumer behavior and the decision making process will be related to promoting apparel.
Prerequisite(s): FASH 120 and CONS 150 or MGMT 261.