Dec 12, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

PHED 250 - Sport Marketing 3 s.h.


This course provides an overview of the principles and practices of marketing in the sport industry. Topics include sport marketing planning, market segmentation and identification of target market, sport marketing mix, and sponsorship. A-E only. Offered annually.
Prerequisite(s): PHED 102 .