Dec 12, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 261 - Fundamentals of Marketing 3 s.h.


This introductory marketing course is primarily organized around the four elements of marketing strategies: product, price, place (distribution) and promotion. The course also covers marketing research methods, customer behavior, segmentation, targeting, and global marketing. Offered Fall and Spring.
Prerequisite(s): SoS and ECON 110  or ECON 111  ”C” or better.